... and do they work?
Backlinks were the foundation of Google’s original algorithm, known as “PageRank”. Even though Google has made many changes to its algorithm since then, backlinks remain one of the most important SEO Tools.
Backlinks show that other websites find your content valuable and credible, which helps search engines determine a page’s authority and relevance. The more high-quality backlinks a website has, the higher it can rank in search results.
When popular sites link to your website, you can get more referral traffic from people who are already interested in your topics. They act as signposts for search engines, guiding them from one page to another.
SEO backlinks enable website growth in many different ways.
If you want to rank on the first page of SERPs, you’ll need to stand out from your competitors.
There are three main categories of SEO, all of which combine to help search engines discover, crawl, index, understand, and rank your content:
Off-Page Optimization: is the process of enhancing your site’s search engine rankings through activities outside of the site. This is largely driven by backlinks, which help to build the site’s reputation.
The more backlinks a page or domain has, the more authoritative it may seem to Google. Especially if those backlinks come from domains that are authoritative themselves.
On-Page Optimization: is the process of ensuring the content on your site is relevant and provides a great user experience. It includes targeting the right keywords within your content and can be done through a great content management system like Wix.
This includes making images, headings, main body copy, meta description tags, title tags, blogs etc.
Technical Optimization: Technical Optimization is the process of completing activities on your site that are designed to improve SEO but are not related to content. It often happens behind the scenes. A simple example of technical optimization is submitting your sitemap to Google.
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