When potential customers see positive customer reviews, they will trust your business and make a purchase.
Having a high number of 5-star ratings can certainly improve your overall rating and give a positive impression to potential customers. The quality of the reviews and the customer satisfaction they reflect are more important than the quantity.
Google reviews can be a game-changer for businesses. Recent studies show that more and more searches are conducted using the word REVIEW. Eg: Plumber near me reviews
If you have reviews on your Google Profile, you will show up in this search -
But if you have reviews on your Website - and REVIEW is a keyword there, or in the menu, or it's own page: you will most definitely rank at a top position.
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